compassioNAte
brand S

Building

WITH

SHAYNA ROSE MORDUE

Purpose • Impact • Legacy

SRM, designs (and redesigns) brands with founders and c-suites who crave heart and purpose. Redefining success, she leads teams on a journey to understand humanity in a fundamental and compassionate way, allowing them to uncover the deep purpose and meaning in their work. This transformation results in socially relevant and resonate brands that have true impact.

We are in a new era of business. The Great Resignation, DEI, Cancel Culture, the need to diversify and adapt, pandemic recovery, recruitment challenges... people are evolving, so too must the companies that employ and serve them. 

It's time to see yourself and others differently - interdependent. The old system is dissolving;        innovation is imperative. What will your brand's destiny be?

3 COMPASSION TRUTHS

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2

3

Compassion is at the root of successful next- generation brands. Knowing what customers are feeling ensures you address their true needs. 

Compassionate work environments guarantee  employee passion and loyalty. Happy employees are the magic in truly successful businesses.

Compassion as a brand value gives purpose to your day-to-day work. Purpose bolsters mental health and increases well being for all.

MY PERSONAL COMPASSION JOURNEY

WHAT THEY SAID

 

Shayna is quite simply the bomb...

a dynamo... Shayna is part perspicacious Renaissance woman, part whirlwind, part inspirational advisor and part creative genius.

- J. Kahn, Global Enterpise Executive

DOES COMPASSION AND PURPOSE REALLY MATTER?

91% of people will switch from a product they typically buy to a purpose-driven brand


53% of executives at companies with a strong sense of purpose are successful with innovation and transformation efforts


64% say that a company’s primary purpose should include ‘making the world better’

References for data and statistics - Cone, Harvard Business Review, PSG

COMPASSION PROJECTS

 A WHOLE NEW DIGITAL WORLD

STEALTH TECH STARTUP

 
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LET'S GET CREATIVE

HOW CAN COMPASSION TRANSFORM YOUR BRAND?

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