compassioNAte
brand S
Building
WITH
SHAYNA ROSE MORDUE
Purpose • Impact • Legacy
SRM, designs (and redesigns) brands with founders and c-suites who crave heart and purpose. Redefining success, she leads teams on a journey to understand humanity in a fundamental and compassionate way, allowing them to uncover the deep purpose and meaning in their work. This transformation results in socially relevant and resonate brands that have true impact.
We are in a new era of business. The Great Resignation, DEI, Cancel Culture, the need to diversify and adapt, pandemic recovery, recruitment challenges... people are evolving, so too must the companies that employ and serve them.
It's time to see yourself and others differently - interdependent. The old system is dissolving; innovation is imperative. What will your brand's destiny be?
3 COMPASSION TRUTHS
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Compassion is at the root of successful next- generation brands. Knowing what customers are feeling ensures you address their true needs.
Compassionate work environments guarantee employee passion and loyalty. Happy employees are the magic in truly successful businesses.
Compassion as a brand value gives purpose to your day-to-day work. Purpose bolsters mental health and increases well being for all.
MY PERSONAL COMPASSION JOURNEY
WHAT THEY SAID
Shayna is quite simply the bomb...
a dynamo... Shayna is part perspicacious Renaissance woman, part whirlwind, part inspirational advisor and part creative genius.
- J. Kahn, Global Enterpise Executive
DOES COMPASSION AND PURPOSE REALLY MATTER?
91% of people will switch from a product they typically buy to a purpose-driven brand
53% of executives at companies with a strong sense of purpose are successful with innovation and transformation efforts
64% say that a company’s primary purpose should include ‘making the world better’
References for data and statistics - Cone, Harvard Business Review, PSG,
COMPASSION PROJECTS
LET'S GET CREATIVE
HOW CAN COMPASSION TRANSFORM YOUR BRAND?